Read the Construction Marketing Ideas book reviews and sample the book at Google books (and within Amazon page view). Then if you wish, you can purchase it from the bookseller of your choice or directly from the publish...
Thursday, 22 July 2010
Monday, 12 July 2010
To boston for SMPS and intensive construction marketing
This week, I'm heading to Boston, MA, for the annual Society for Marketing Professional Services Build Business Conference.I'll be blogging extensively at the main Construction Marketing Ideas blog.If you are at the conference and would like to connect with me, you can reach me at buckshon@cnrgp.c...
Monday, 5 July 2010
How to create construction marketing value: Be first
One of the most fundamental principles in all types of marketing is: "Be first to mind" That is, the marketer who creates the first impression within the subject area or niche owns it, with relatively simple defensive measures. You can certainly blow your first place lead, but you will have trouble losing if you use some common sense.First does not necessarily mean best in the absolute sense. The second or third to arrive on the scene, in the marketing sense at least, may have a superior product or service. But (unless you are sloppy) they will always be beaten. You can if necessary copy or emulate the "value" in the alternative services but they cannot copy or emulate your first-place marketing position.In practice, how do you use this basic marketing...
