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Sunday, 7 March 2010

CSC Toronto show

Tomorrow morning, I'll be flying to Toronto for a day at the CSC No Frills Show. the event is an opportunity to reconnect with key people within the AEC community, in Toronto.

If you would like to meet me there, please email buckshon@cnrgp.com (I'll have my Blackberry with me).

You can also of course visit the real Construction Marketing Ideas blog at http://www.constructionmarketingideas.com.

Saturday, 6 March 2010

Not much to say . . .

Tonight, but will have some useful content tomorrow at the real Construction Marketing Ideas blog.

Friday, 5 March 2010

A year's difference

This time last year, I faced difficult and frustrating challenges. The recession hit like a ton of bricks just as i had loosened discipline, financial management and controls, thinking (a few months earlier) that all was well.

Wrenching, painful days continued as we made cuts while "extravagances" incurred in the good times continued. It is a hard feeling to enjoy little pleasures knowing that you are losing so much money that your business in jeopardy.

Today, we are much leaner and I have to work harder, but the business again is profitable. I need to hold on to the reins for a while to clear down the debt, but it is a relief to have weathered the storm.

Tomorrow, at http://www.constructionmarketingideas.com I'll write some useful material related to the topic -- Construction Marketing Ideas.

Thursday, 4 March 2010

Readers' Choice Awards

Wednesday, 3 March 2010

What really defines the "best construction blog"?

This evening, I received an email questioning the validity of the Best Construction Blog competition. The writer told me, essentially, that the blogs which won aren't really that good and by setting them as an example, others might think these reflect the best achievements possible.

Of course, the Best Construction Blog competition more accurately reflects the blogger's ability to network and encourage supporting votes; in essence, to prove success at marketing/sales. Since the competition is set within the framework of the Construction Marketing Ideas blog, these results (from this perspective) then have some validity.

However, the email writer has a point: If the objective is to measure the blog that truly achieves a business's marketing goals, then maybe we need another judging methodology.

Then again, there is the story of the Change Order Boat . . . Over the years, the posting you can access by clicking on the image has been one of the most popular ones on this blog. And if you think of marketing folly (if the boat owner really cares about marketing), you would have to give the Boat story an A+ for absurdity.

Tuesday, 2 March 2010

Really tired

Just prepared the Construction Marketing Ideas newsletter for distribution tomorrow morning, after a truly busy day where I combined work, family, and business management -- and confirmed the results of the Best Construction Blog competition.

You can read my analysis either within the newsletter (which you can still request at this site), or at the new Construction Marketing Ideas blog, where I do my serious thinking and writing.

Monday, 1 March 2010

Best construction blog competition results

Here are the results from the best construction blog competition which concluded at 5 pm today.

I'll provide some insights into these results at the new Construction Marketing Ideas blog tomorrow morning.