The great dream

Can we find the magic to construction marketing success? The more I study the field, the more I learn the answer is "yes" but the route is not always as straightforward as you think.

I cover some of these aspects in the upcoming Construction Marketing Ideas newsletter, which is distributed every second week. You can request your free subscription with the communications box at the top of this page.

In the meantime, for some observations on how to overcome "voicemail jail" while selling, you can visit the latest Construction Marketing Ideas blog.

Read More

Ottawa Renovates Magazine (Spring, 2010)

The Joomla problems for the Ottawa Renovates website are beyond my capacity, so I've put out the word for contractors to help solve the problem. Hopefully we'll get it fixed before the thousands of copies are distributed with the Ottawa Citizen.

I'll continue work on other aspects of the Construction Marketing Ideas story tomorrow at the real blog site, http://www.constructionmarketingideas.com.

Read More

Putting Ottawa Renovates Online

Lots of "fun" tonight figuring out Joomla and stuff to update the Ottawa Renovates! site with the latest issue. For some reason, material seems to have disappeared from the templates and I'm struggling with the problems.

In the meantime, you can visit the regular blog at http://www.constructionmarketingideas.com.

I hope to have the other problem solved tomorrow.

Read More

A referral sale?

Today, I took things closer to the edge than usual with a 12-hour "referral sale". The results proved to be intriguing and I will report on them in tomorrow's real Construction Marketing Ideas blog.

Read More

Finding construction marketing answers

You'll find some useful answers at the real Construction Marketing Ideas blog site.

Read More

Patience

I need it, as I will continue posting here daily until the real Construction Marketing Ideas blog is number two in search engine rankings.

Read More

Insights

Just returned from the CSC Toronto Trade Show. The most interesting development: Observations that the LEED program and environmental certifications may have some challenges and might not be doing what they are supposed to achieve. Lots of work to investigate that story ahead.

In the end, our business is discovering useful ideas and challenging assumptions. Out of that, hopefully, we will find some marketing genius. These matters of course are covered in the real Construction Marketing Ideas blog at another site.

Read More