These books go together

You will find many elements of my Construction Marketing Ideas book share some of the philosophies of Go-Givers Sell More. Read more at the actively-maintained Construction Marketing Ideas blog.

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Measuring, listening and the book

You can read a posting about when to measure and when to listen at the "real" Construction Marketing Ideas blog.

You can also read portions of the new Construction Marketing Ideas book at Google Books.

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How much is a lead worth to you?

I know, the obvious answer is "it depends". Clearly a high-value referral lead for a high margin project is worth more than a one-of-many lead for a small job.

But there is a purpose in this question to see if you've measured your cost-per-lead. This information is useful in assessing your marketing performance and, if you have sales representatives, their results.

You can view the results of the poll and find more details at the primary Construction Marketing Ideas blog.

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Investing in the book

We received another two orders for The Construction Marketing Ideas book today, bringing the total so far to 35.  If that doesn't quite sound like a New York Times bestseller, it is okay with me.  After all, the topic is somewhat specialized.  You need to be a marketer or decision-maker for an architectural, engineering or construction business to find the book to be useful. 

Fortunately, the early reviews are positive and I expect if you purchase the book either through Amazon or one of the other online services, or directly from Constructionmarketingideas.com, you will be happy with its value.

Again, you can view a sampling of the book at Google Books.

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The Construction Marketing Ideas book

An impressive number of orders continue to arrive each day for the new Construction Marketing Ideas book. If you order from Amazon (click on left) the wholesale orders are fulfilled from our printers and I don't have any interaction with you (and the book-purchasing process is truly seamless.)

If you would like a more personal touch, you can order the book directly from our business at the "real" Construction Marketing Ideas blog.  The price may be a little higher (though it includes shipping both in Canada and the U.S.) but you'll be able to connect directly with me if you wish and I can autograph your copy.

You can also order the book directly from me as a PDF file for a price lower than any of the other options.  

You can browse the book at Amazon but may find Google Books provides a more satisfying experience.  The sample at Google Books is set to allow you access to 1/5 of the book's contents -- enough, I believe, to allow you to see if the content is relevant and useful for your business.

Of course you are guaranteed 100 per cent satisfaction or we'll refund you money in full.

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The mid-year review

Today, we gather for our mid-year planning review.

Does you business have a structured planning and review process?  If not, it should.  You can read why at the real Construction Marketing Ideas blog.


I also devote a chapter to this vitally important aspect of business in the Construction Marketing Ideas book.

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The Art and Science of Publicity

Yesterday evening, in experimenting and testing some functions within Constant Contact, I inadvertently included some unplanned lists in a follow-up document offering a free booklet, The Art and Science of Publicity.

Three individuals requested the resource.  You can access it as well by emailing publicity@cnrgp.com, of if you prefer, visiting the relevant page on the "real" Construction Marketing Ideas blog

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