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Saturday, 17 April 2010

The Construction Marketing Ideas book -- more

We're making good progress in setting the Construction Marketing Ideas book with various online ordering services, notably Amazon.com and (soon) through Google Books.  The first copies are selling, as well.  (We'll ship and invoice for the pre-ordered books on Monday now that we have our own copies in stock.

You can also find more information at the actively-maintained Construction Marketing Ideas blog.

Wednesday, 14 April 2010

The publisher search project

We're at about 120 resumes in the search for Associate Publisher of The Design and Construction Report. See this Craigslist posting for more information.

People who answer the posting with their resume receive an "autoresponder" answer with links to an sales survey (test) and a questionnaire. I expected few would complete or answer the survey -- thinking their resume is all they need -- but have been impressed by the overall quality of the responses. Most people who have responded would make it through the initial "screen" in conventional recruiting approaches.

The big challenge will be to decide who should be finalists for a thorough evaluation, which costs significantly more to us than the $25.00 Craigslist postings, as we believe in paying fairly during the working trial period.

I describe the process here and update on our progress in daily postings at constructionmarketingideas.com (the real and actively maintained blog).

Tuesday, 13 April 2010

Quantity, quality or both

At the real Construction Marketing Ideas blog, I'm exploring over several postings the challenges of the "numbers game" vs. deep and meaningful relationships in sales and marketing. These postings are supplemented by reports on my continuing marketing to find a suitable publisher for The Design and Construction Report.

Sunday, 11 April 2010

Design and Construction Report Career Opportunity

This posting will appear in several cities in the next couple of weeks.
An opportunity to develop the market for the Design and Construction Report (http://www.dcnreport.com), the first national online publication for the construction industry. You can find additional background at the Construction Marketing Ideas blog (http://www.constructionmarketingideas.com.).

Work involves prospecting for qualified clients (some leads are supplied but representative must should be able to take the lead in discovering potential clients assessing and developing the opportunities), setting up advertising feature profiles and sponsorships, and selling ads in the features for this unique publication which combines online video, linkages, and association with a rapidly-growing online and offline network, which enhances the lead-generating potential.

We'll pay a guaranteed salary of $40,000.00 per year to the qualified candidate. Income potential $80,000 to $100,000. Work from your own home.

You should be extremely self-reliant and comfortable working on your own most of the time. It is helpful to be able to connect and participate in construction association and networking activities.

Sales experience is less important than aptitude (we will test and evaluate your potential in a multi-stage process before offering permanent employment.)

Candidates who pass initial (brief) tests will be invited to work with us on a short-term assignment (with an agreed-on compensation guarantee) to validate your competency and determine whether you really will enjoy the work.
If you are interested in learning more, email publishercareer@cnrgp.com.

Saturday, 10 April 2010

The Construction Marketing Ideas book

Futile comments

I deleted another three "junk" comments today by people trying to game the system. Even assuming that the comments would be worthy of publishing (they weren't) they would have had no value for SEO.

Generating original, useful, and relevant content takes a lot more work but it is the only way to truly succeed at the process.

While I am keeping the Blogger account for Construction Marketing Ideas in place largely because of the archives, the real stuff is elsewhere, at http://www.constructionmarketingideas.com.

But if you insist on posting spam comments on this blog, you will simply be asking for a fast "delete".

Wednesday, 7 April 2010

New ideas, new directions