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Thursday, 30 December 2010

Preparing for tomorrow's live feed

I'll be live at 11 a.m. EST (8 a.m. PST) tomorrow morning with the free Construction Marketing Ideas:  Year in Review video feed.  


You can register here.

If you are around your computer at 2 p.m. this afternoon, feel free to join us for a technical test and dress rehearsal.  You can go directly to the live feed site at http://www.livestream.com/constructionmarketingideas.

Tuesday, 28 December 2010

How many can attend the December 31 live video feed?

I had hoped not to need to restrict attendance, but may have technical limitations and be able to present the special Dec. 31, 11 a.m. New Years Eve Year In Review video presentation to the first 50 people who register for this free event.  So I've set the cap on registration at 50.  At the rate things are going, the event may "sell out" today.  If you are too late, you will still hopefully be able to register on a waiting list and if I can, I'll find a way to remove the technical limits on attendance (it is a free event, after all.)

Monday, 27 December 2010

Resetting the Best Construction Blog framework

Within the next couple of days, I will reset the pages on new Construction Marketing Ideas blog to enhance the value and quality of related blog hyperlinks.  ("New" is a relative term -- this blog has been published since 2007; we started the blog on our own server at constructionmarketingideas.com this time last year and have posted every day there since then.)

When the resetting is complete, readers will have access to the most comprehensive and organized construction blog service on the Internet.  If your blog qualifies, you'll receive some really useful free publicity and the chance to be a finalist in the Best Construction Blog competition

You can nominate your blog now at this link.

To qualify, your blog will need to contain relevant, useful content, be updated at least weekly or on a reasonable schedule for at least three months, and not primarily appear to be a device to trick the search engines. 

Sunday, 26 December 2010

Preparing for the new construction marketing era

Registrations are continuing to arrive in surprising numbers (considering it is, after all, Christmas), for the upcoming live Construction Marketing Ideas video broadcast on New Years Eve at 11:00 a.m.

Of course, it helps that the event is totally free. If you are in Ottawa, you are welcome to be in our live, ahem, "studio" audience.  (Actually, we'll give you a chair, some Timbits and a cup of coffee in our tiny, less-than-opulent offices if you register ahead of time and tell us you are coming.) 

Yeah, I hope some visitors to the broadcast decide to purchase my Construction Marketing Ideas book, but this session most definitely is not intended as a sales thing.  It is more an exercise in learning how to apply new video and broadcasting technologies to develop effective marketing strategies.  In other words, we'll be learning some useful stuff even as we conduct the real broadcast.

You can register for the program here.  Again, it is free.


Saturday, 25 December 2010

Christmas Day and Construction Marketing

Reprinted from the Construction Marketing Ideas blog, Dec. 25, 2009.

seassons greetings lantern
How will you remember 2010?

For some, it has been a year of genuine turmoil and struggle, as formerly thriving businesses faced painful retrenchments and struggled to survive.

Some readers lost their jobs, some their businesses.

Conditions in Canada were better in 2010 but the U.S. economy remains in difficult shape -- and there are warning signs ahead here, as well.

However, we discovered some bright beacons for the future.

We have started to make the transition to electronic-based rather than print publishing, a trend I believe will escalate in the next few years, with our business earning most of its revenue through non-print media within about three years.

We also discovered how timeless business principals distilled by our consultant Bill Caswell of Caswell Corporate Coaching Company could help our (and your) business both weather the storm and restore its capacity to thrive.

Most importantly, we realized how important traditional values and relationships are in the electronic age. Architectural, engineering and construction businesses thrive by delivering top quality services -- built on relationships founded in respect and integrity.

Best wishes for the Holiday Season and Happy New Year!

Mark Buckshon

1950s

President

Construction News and Report Group of Companies

P.S., as a year-end thank you -- and to continue my learning process about new media, you are welcome to attend the year-end live video broadcast at 11 a.m. on Dec. 31.  For free registration information, please visit this site.

Friday, 24 December 2010

Preparing for the Dec. 31 (free) live video feed

Yesterday evening, I set up some of the frameworks for the upcoming free live Construction Marketing Ideas video presentation scheduled for December 31 at 11 a.m. You can register here.


Thursday, 23 December 2010

The best construction blog competition: Choosing the judges

Yesterday morning, I sent invitations to five individuals to invite them to participate as judges for the Best Construction Blog competition Most have accepted the invitation.  I also set out a preliminary framework for evaluating the blogs, which allows for the assessment of popular vote, among other elements.

I expect we will be ready to fully promote the competition at the beginning of 2011 with a month (January) to invite nominations and a second month (February) for judging and popular voting.

You can get a head start on the nomination process if you wish by nominating your own blog or the one you like the best using this form.

There is no fee to enter nor receive recognition as a contestant or finalist in this competition.