Monday, 3 August 2009

Local AEC Network (Design & Construction Professionals)

Yesterday, I reported on the apparent almost simultaneous development of the Design and Construction Network (roots in Washington DC area), and Konstructr.com (whose founder is in the Seattle, Washington, region.) That posting resulted in a comment from Curtis Lewis, based in Orlando, Florida, to tell me about the Local AEC Network (Design and Construction Professionals) and its related blog, sustainablecoin.com.

Like the Design and Construction Network (which has set up sub-groups in Philadelphia and New York), Curtis's group is seeking to reach beyond Florida. Curtis also appears to be creating the community events similar to the Design and Construction Network Happy Hours.

I'll set a permalink to this group and include the sustainablecoin.com blog within the blogroll.

Obviously, the space is new here and the sprouting of regional groups will continue as clearly we are into a new era of social networking within the architectural, engineering and construction community.

Which, if any, of the groups I know about will achieve national prominence and leadership going forward?

The jury is still out on that question, much as things were in (market leadership) flux in the very early years of the automotive industry, or more recently, in the space of Internet search engines and social networking sites.

My own biases creep into the assessment here. I tend to think the Design and Construction Network has the best chance of maintaining leadership because, while there are strong and competent personalities behind the scene at mydcn.com, the focus is on longer range relationships rather than short-term "hits", the leadership is humble and recognizes the members, not the "owners' determine its course, and at least in chronology of the start-up, it was first, or at least tied for first. (First to market is important in virtually any marketing initiative).

Of course, these biases are shaped by perspectives that go beyond the social networking space. I will keep an open mind. To explain, I know that canvassing in the residential contracting space can be effective in some situations, but prefer inbound marketing and intensive service and respect approaches (the origin of this blog two years ago!). And I respect that while "ambulance chasing" may describe a successful approach to finding new business, I would much prefer to develop relationships based on generosity and long-term mutual respect. (But I respect professional canvassers and ambulance chasers enough to know there is a place in the marketing spectrum for their approaches.)

It is quite possible the various groups will meld into a form of a super-network in time and of course other groups and initiatives are still outside of radar range here.

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